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Essential Strategies for Building and Maintaining a Competitive Luxury Brand
WELCOME & INTRODUCTION
1. Introduction (1:24)
2. Review - Table of Contents (1:03)
SECTION I - SOLIDIFYING YOUR BRAND
3. What is a Brand (4:43)
4. Luxury Branding Characteristics (3:01)
SECTION II - GETTING YOUR TARGET CUSTOMER TO BUY
5. How to Build a Compelling Value Proposition (8:19)
6. Essential for Value Proposition Creation (4:51)
7. How to Write a Brand Positioning Statement that Works (3:52)
SECTION III - BRAND EVALUATION AND BRAND EQUITY BUILDING
8. 7 Characteristics of the Luxury Experience (5:45)
9. How to Conduct a Brand Audit (5:15)
10. Using a Brand Identity Framework (2:59)
SECTION IV - IMPLEMENTING BRAND STRATEGIES
11. Integrating your Brand Across your Luxury Brand Experience (2:28)
12. Smart Activity (0:41)
SECTION V - FUTURE PROOFING YOUR BRAND
13. 5 Branding Errors to Avoid (2:50)
14. How to Keep your Luxury Brand Relevant (4:45)
15. Conclusion & Offer (0:26)
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11. Integrating your Brand Across your Luxury Brand Experience
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